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About Adidas Sports

Adidas stylized as adidas since 1949 is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas’ revenue for 2018 was listed at €21.915 billion.

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber.

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About Prime Blue

PRIMEBLUE –  PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Its then turned into high-performance polyester yarn used in apparel and footwear.

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About Prime Green

PRIMEGREEN – PRIMEGREEN is a series of high-performance recycled materials made with a minimum of 40% recycled content. All products meet this minimum standard

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